by Simon Garfield
(5)Release Date: September 1, 2011
Buy new: $27.50 $16.50 (Visit the Bestsellers in Education list for authoritative information on this product's current rank.)
-Chip Kidd "There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book."
-Lynne Truss "Did I love this book? My daughter's middle name is Bodoni. Enough said."
-Maira Kalman "With wit, grace and intelligence, Simon Garfield tells the fascinating stories behind the letters that we encounter every day on our street corners, our bookstore shelves, and our computer screens."
-Michael Bierut, Partner, Pentagram Design, New York, and author of Seventy-Nine Short Essays on Design "Simon Garfield reveals an invisible world behind the printed word... the lives of the designers and the letters they've created have never been more clearly detailed with so much flair."
-Jessica Kerwin Jenkins, author of Encyclopedia of the Exquisite
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
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