by Regina M. Marchi
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Marchi provides a unique and valuable account of the rise of Day of the Dead celebrations in the US, demonstrating the complex dynamics of ethnic and cultural identity in the contemporary cultural economy, urban community, and media environment --Eric Rothenbuhler, author of Ritual Communication and co-editor of Media Anthropology
The tribute, "el Dia de los Muertos," has become popular since the 1970s when Latino activists and artists in America began expanding "Day of the Dead" north of the border with public, and often artistic, expressions. Regina M. Marchi combines ethnography, historical research, oral history, and cultural analysis to explore the transformations that occur when the tradition is embraced by the mainstream. Day of the Dead in the USA provides insight into the power of ritual to create community, transmit oppositional messages, and advance educational, political, and economic goals.
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